![]() Flow experience corresponds to an optimal psychophysical state: participants said it is like being in the zone, being on the ball, being in the groove. Flow refers to a state of mind which brings together cognitive, physiological and affective aspects. The concept of flow became the key element for the theory of optimal experience, since it provided the best user experience. ![]() It usually stretched the person's capacity and provided a challenge to his/her skills. ![]() The flow experience came when the activity was difficult and involved risk. Participants were motivated by the quality of the experience they had while they were engaged in the activity. He called this state flow, because during his research, people illustrated their intense experiences using the metaphor of being carried by a current like a river flows. He was surprised to discover that enjoyment did not result from relaxing or living without stress, but during these intense activities, in which their attention was fully absorbed. He considered artists, writers, athletes, chess masters, and surgeons – individuals who were involved in activities they preferred. Mihaly Csikszentmihalyi introduced flow theory in the 1970s based on research examining people who did activities for pleasure, even when they were not rewarded with money or fame. ![]() Biasutti, in Encyclopedia of Creativity (Second Edition), 2011 Introduction ![]()
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